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The Halal Guys loyalty story to headline July 13 webinar

The Halal Guys have had enormous success with their well-researched loyalty program, which the brand's leadership with share with our readers during a July 13 webinar.

June 29, 2017 by S.A. Whitehead — Food Editor, Net World Media Group

Successful restaurant loyalty programs are multilevel, intensely researched and constructed programs that not only build customer trust and engagement, but also drive sales and just build brands into better versions of themselves.

The best brands go about the process of blending technology, creativity and business savvy with intentionality — and with the help of experts — which is what a one-hour July 13 webinar hosted by Networld Media Group and featuring The Halal Guys is all about.

In the free live-learning event, "From pushcart to powerhouse: How loyalty helped fuel The Halal Guys' growth,"  participants will hear from seasoned experts in the art of loyalty-building and restaurant industry leader Andrew Eck of The Halal Guys.

Loyalty program and marketing pro Stephen Stone of Paytronix will join Eck to detail the key elements that underpin the profitable loyalty program that helped propel The Halal Guys brand from New York City pushcart to 350-store fast casual powerhouse. 

The Halal Guys loyalty effort has helped create a brand culture steeped in both innovation and technology. In the process of creating and operating of their loyalty program, the chain's leadership has learned more about their customers and helped customers learn more about them, ultimately benefitting the overall customer experience.

Eck and Stone will use real-life examples to demonstrate how a well-planned loyalty program uses a foundation of brand principles to nourish growth, and how other concepts can adapt the same approach to their efforts to come up with a winning formula for a loyalty platform. 

For more information about the one-hour event, and to register, click here. 

Photo: iStock

About S.A. Whitehead

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Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.