The Halal Guys loyalty story to headline July 13 webinar

June 29, 2017 | by S.A. Whitehead

Successful restaurant loyalty programs are multilevel, intensely researched and constructed programs that not only build customer trust and engagement, but also drive sales and just build brands into better versions of themselves.

The best brands go about the process of blending technology, creativity and business savvy with intentionality — and with the help of experts — which is what a one-hour July 13 webinar hosted by Networld Media Group and featuring The Halal Guys is all about.

In the free live-learning event, "From pushcart to powerhouse: How loyalty helped fuel The Halal Guys' growth,"  participants will hear from seasoned experts in the art of loyalty-building and restaurant industry leader Andrew Eck of The Halal Guys.

Loyalty program and marketing pro Stephen Stone of Paytronix will join Eck to detail the key elements that underpin the profitable loyalty program that helped propel The Halal Guys brand from New York City pushcart to 350-store fast casual powerhouse. 

The Halal Guys loyalty effort has helped create a brand culture steeped in both innovation and technology. In the process of creating and operating of their loyalty program, the chain's leadership has learned more about their customers and helped customers learn more about them, ultimately benefitting the overall customer experience.

Eck and Stone will use real-life examples to demonstrate how a well-planned loyalty program uses a foundation of brand principles to nourish growth, and how other concepts can adapt the same approach to their efforts to come up with a winning formula for a loyalty platform. 

For more information about the one-hour event, and to register, click here. 

Photo: iStock


Topics: Loyalty Programs, Marketing / Branding / Promotion, Webinars

Companies: Paytronix Systems, Inc.



S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.


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