Article

Video: Expert on Millennials shares tips on how to reach them

Millennials want to co-create your product and share it with their friends.

February 18, 2013 by Cherryh Cansler — Editor, FastCasual.com

As Millennials are coming of age, restaurants must market a bit differently to reach these younger consumers. The group of young adults, those born between 1980 and 2000, have more expendable income than many other age groups and often spend that money eating out, said Jeff Fromm, executive vice president at Barkley in Kansas City, Mo., and co-author of "Marketing To Millennials: Reach The Largest and Most Influential Generation of Consumers Ever."

Motivating Millennials is easier than one might expect, Fromm said. These consumers simply want to create their own experiences and share what they did with their peers.

"If you give them something shareworthy, they're gonna spread the word about you, not because they love your brand but because of how it makes them feel about them. Shareworthy is all about 'me,'" he said.

Check out our interview with Fromm in NYC at the NRF's Big Show.

Wanna hear more from Fromm? He's keynoting at this year's Fast Casual Executive Summit Oct. 13-15 in New Orleans.

Read more about marketing.
Cover photo: Flickr

About Cherryh Cansler

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Cherryh Cansler is VP of Events for Networld Media Group and publisher of FastCasual.com. She has been covering the restaurant industry since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine, among many others.

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