Two chains have recently begun programs to fight bullying among youngsters, including Pizza Factory and the more publicized campaign from Burger King, which is getting widespread media attention today with a thought-provoking video.
In the nearly three-minute produced in-store video, the QSR attempts to make an analogy between an in-store display of bullying among a group of high school boys and the "bullying" (more accurately, employee's mangling) of a burger before it is served in the same restaurant's kitchen.
Clearly, customers on the receiving end of the "abused" burger are not pleased and take action, but most are shown simply watching the bullying of the teen-age boy without doing anything. Granted, the analogy, between the two doesn't quite work, but the video does ultimately make some great points about this problem, which just recently allegedly led to an 8-year-old boy's suicide in Cincinnati.
While Burger King has not detailed its exact use of the video, another chain, Pizza Factory, has launched its own "quieter" anti-bullying initiative by labeling itself as a "No Bully Zone." Pizza Factory is also providing so-called "buddy benches" to local schools that will serve as safe zones where kids who feel bullied can take refuge. The benches, representatives of the chain said in an email, also help school authorities and teachers better identify existing bullying issues.
Both initiatives are built around this October being National Bullying Prevention Month in the U.S.
Topics: Social Responsibility
Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.