Blogs
3 steps to better restaurant food safety
by Betsy Craig — CEO, MenuTrinfo
The focus on food safety throughout the nation's food supply chain is at all-time high. Between consumer health issues brought about by the ingestion of unsafe…
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Want social media success? Just EAT it
by Megan Redzia — Account Executive, SGW Communications
When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can…
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The 'munchies' effect: How cannabis legalization will effect QSR traffic
by Eli Portnoy — CEO, Sense360
Will Colorado's legalization of marijuana increase traffic for the state's restaurants?
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3 steps to "wow-ing" customers with your loyalty program
by Brad Marg — Chief Operating Officer, Clutch
Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s…
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3 ways to navigate employee-scheduling reform
If you’re asking yourself how your industry, company and operators can get ahead of scheduling reforms, consider the following steps.
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Tips for driving customer loyalty in the restaurant industry
Geoff Smith, CMO of CrowdTwist, provides insight on the benefits of multichannel loyalty programs.
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Self-order kiosks give staff more time, diners more control
by Chris Gilder — Founder/CEO, Meridian
Quick service and fast casual restaurants are increasingly enjoying the benefits of self-order kiosks.
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Pizza Pie bakes up ROI with loyalty kiosks
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can…
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How using customer data will make you a better marketer
by Dave Bennett — President & CEO, Mirus Restaurant Solutions
Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.
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College kids still love fast food, but they're pickier than ever
by S.A. Whitehead — Food Editor, Net World Media Group
Today's coeds have high expectations for even the fastest food that they order.
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Online or offline: Ways your restaurant can tap into Pokemon Go craze
by Seshu Madabushi — Founder & CEO, mKonnekt
In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and…
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Should you switch to fully digital or combination digital and printed menu boards?
by Scott Sharon — CEO, START
Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…
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Massive Big Food study holds lessons for restaurant industry today
by S.A. Whitehead — Food Editor, Net World Media Group
American Big Food is losing market share like someone just pulled the plug from its collective bathtub, according to a newly published study on the state of…
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Should franchisors rethink employee training under the NLRB cloud?
by Tim Tang — Business Technologist, Hughes
Using a networked, digitally driven, consumer model for employee training can turn employees into eager directors of their own professional development without…
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'Do you want fries and a fill-up with that, sir?' C-stores compete for restaurant business
by S.A. Whitehead — Food Editor, Net World Media Group
As if the restaurant business weren't competitive enough already, now it appears that convenience stores want in on the action, too. There's no telling how…
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How to generate enthusiasm for your hiring process
by Jennifer Yugo, Ph.D. — Principal Consultant, Engaging Business Communications
Designing a unique and effective hiring process may seem challenging, but the hard part actually begins after implementation. There are several principles to…
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Big reasons why big data can vastly improve marketing efforts
by Susan Lietz — SVP, MarComm, Tapad
We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda.
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5 great ways paid social ads can equal more restaurant reviews
by Alex Membrillo — CEO, Cardinal Web Solutions
It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use…
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What's it worth to dress like me? About $8 million if you're Chick-fil-A
by Eli Portnoy — CEO, Sense360
Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…
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Why universal POS technology makes all the difference in franchising
Traditionally, franchisors received self-reported metrics from franchisees, making inventory management and sales analysis an unnecessarily lengthy process. To…
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