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Are you in the game or sitting on the sidelines?

October 25, 2011 by Tim McCallum — President, Combustion Media

Game on! There are two great teams in the 2011 World Series. I am from Texas, "Go Rangers!"

Pizza and sports go hand and hand like pepperoni and cheese. Mobile marketing can mean "Ch'a Ch'ing" for this event without having to pay big time sports marketing sponsorship fees.

Be relevant to sports enthusiasts by providing offers to your biggest fans.

You can cost effectively and in a very timely manner send mobile messages to your customers. An offer may be to have your customers wear team colors or favorite baseball team shirt in-store and receive 10 percent off their bill. Another could be a buy one, get one free deal for customers who call in a carry out order in one hour before game time.

This marketing vehicle changes your approach:

• Brevity and vagueness are key. It doesn't have to be printed and mailed out in full color, laying on the coffee table to peruse and eventually be thrown away.
• You can be nimble, target your customer and message on what is current and relevant! Text is quick.

The beauty of digital age is that less is more; actually, less is expected. People are consuming less information via direct mail or on a computer. The smartphone has taken over.

Are you in the game or are you sitting on the sidelines? Your competitor is texting your customer right now, giving them an offer that they can't refuse right before they make that game time meal decision.

Share of wallet has shrunk!

Question: How else can you get into consumers' purse or pants pocket?

Answer: Via their mobile phone.

Just text it!

P.S. Go Rangers!

About Tim McCallum

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