Keeping your restaurant guests 'hoppy'

| by Nate Riggs
Keeping your restaurant guests 'hoppy'


Did you know 77 percent of America's hops come from the state of Washington, yet most Americans live within 10 miles of a craft brewery? In episode #041 of the Social Restaurant Podcast, I welcome Jarod Kelly, Chief Happiness Officer of Hopjacks, a Pensacola, Fla., based restaurant with five unique locations vested in the craft beer business. Yes, you read that title correctly- Jarod is in charge of keeping everyone happy from 112 taps at one location to an interactive wine menu at another.craft beer business

After 17 years in the restaurant business from fast food to fine dining, Jarod has found his niche in a combination of family dining and late night eats. You’ll also want to hear more about The Tin Cow, a Hopjacks location with spiked milkshakes to complement their great burgers. Go ahead, turn up the speakers, click play and listening to episode #041 of the Social Restaurant Podcast!

What You'll Learn During the Interview

  • How you can receive the title of Chief Happiness Officer in your business
  • How a restaurant with a kitchen open until 2 a.m. maintains a family friendly appeal
  • Jarod's strategy for social media across multiple locations
  • What the craft beer business can do for a restaurant
  • Jarod's advice for creating a successful business

Listen Now

Get the Show Resources

If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.

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If you like what you are listening to on the Social Restaurant Podcast, why not head over to our official SRP Facebook page and like is there too. Like SRP on Facebook >> Our Facebook fans will get continuously receive special insider tips, show supplemental materials and the chance to have back channel conversations with Nate, show guests and content sponsors. Episode #041 of the Social Restaurant Podcast has been made possible through the support of NetBase Solutions, social media intelligence for multi-unit restaurant brands. If you are interested in becoming a sponsor of the Social Restaurant Podcast, you can learn more here.

Topics: Marketing / Branding / Promotion, Operations Management

Nate Riggs
Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies. wwwView Nate Riggs's profile on LinkedIn

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