In episode #016 of the Social Restaurant Podcast, I talk with Scott Shaw, CEO and Founder of Fishbowl, a provider of marketing software and services to the restaurant industry. Scott is a visionary leader who spent 17 years spearheading three successful start-up foodservice companies before founding his company in 2000.
He is a frequent guest speaker at key industry events, most recently at the Restaurant Finance and Development Conference, where he participated in the panel “Changing IT and Marketing Platforms in Restaurants: What You Need to Know to Stay Relevant.” Scott and I go deep, talking about everything from building consumer trust, the ins and outs of restaurant CRM, trends toward smartphone adoption and personalized, geo-targeted marketing.
Tweetable Moment: "Treat your guests with the same respect online, as you would if they were sitting at your table" (Click to Tweet)
If you'd like to download some of the reports mentioned during the podcast, pay a visit to my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.
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with Nate, show guests and content sponsors. Episode #016 of the Social Restaurant Podcast has been made possible through the support of our sponsors ShiftNote, a provider of employee scheduling software and On Scene Productions, a digital storytelling and video production consultancy.If you are interested in becoming a sponsor of the Social Restaurant Podcast, you can learn more here.
Topics: Marketing / Branding / Promotion