Podcast: Email marketing, CRM with Fishbowl CEO
In episode #016 of the Social Restaurant Podcast, I talk with Scott Shaw, CEO and Founder of Fishbowl, a provider of marketing software and services to the restaurant industry. Scott is a visionary leader who spent 17 years spearheading three successful start-up foodservice companies before founding his company in 2000.
He is a frequent guest speaker at key industry events, most recently at the Restaurant Finance and Development Conference, where he participated in the panel “Changing IT and Marketing Platforms in Restaurants: What You Need to Know to Stay Relevant.” Scott and I go deep, talking about everything from building consumer trust, the ins and outs of restaurant CRM, trends toward smartphone adoption and personalized, geo-targeted marketing.
What you'll learn during the interview
- How guest trust translates from the front of your front-line employees to your brand's email marketing database.
- How to gauge your email subscribers' tolerance for offers and messages and determine the right frequency of your campaigns.
- How legacy systems can affect software as a service integration, and how to avoid pitfalls and mistakes early on.
- Learn about Fishbowl's newest features and initiatives for 2014, including Offer Manager and POS integration, Guest 360 and how Great Eats can help you boost your Restaurant CRM database through affiliate marketing.
Tweetable Moment: "Treat your guests with the same respect online, as you would if they were sitting at your table" (Click to Tweet)
Get the Show Resources
If you'd like to download some of the reports mentioned during the podcast, pay a visit to my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.
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with Nate, show guests and content sponsors. Episode #016 of the Social Restaurant Podcast has been made possible through the support of our sponsors ShiftNote, a provider of employee scheduling software and On Scene Productions, a digital storytelling and video production consultancy.If you are interested in becoming a sponsor of the Social Restaurant Podcast, you can learn more here.
Topics: Marketing / Branding / Promotion
Nate Riggs / Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies.