Schlotzsky’s Kelly Roddy on building restaurant brands

Jan. 21, 2014 | by Nate Riggs

Social Restaurant Podcast In episode #025 of the Social Restaurant Podcast, I talk with Kelly Roddy, CEO of Schlotzsky's Deli, an international franchise of more than 3,500 locations owned and operated by FOCUS Brands, Inc.

Kelly brings an interesting and comprehensive paradigm on restaurant branding as well as insights and intelligence on his company, it’s parent company and more. He has so many compelling stories to tell about how his company's brand has proliferated the organization from new restaurant environments to developing a tagline taken from the company’s naKelly Roddymesake and using it to focus internal employees, process improvement initiatives and even franchise growth.

It’s truly an amazing story from a big thinking industry leader. Go ahead, turn up the speakers, click play and listening to episode #025 of the Social Restaurant Podcast

What You'll Learn During the Interview

  • The difference between brand identity and brand.
  • How you can grow your customer base by staying relevant, cool and hip.
  • Why you should play up the extrasensory elements of your brand to make your restaurant a craveable, mouthwatering experience.
  • The role of a strong business model in franchising a brand.
  • Benefits of having a diverse franchisee family.

Listen Now

Tweetable Moment: "Turning your brand around is like steering a battleship — you do it one degree at a time." - Kelly Roddy (Click to Tweet)

Get the Show Resources

If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.

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social restaurant podcast facebookIf you like what you are listening to on the Social Restaurant Podcast, why not head over to our official SRP Facebook page and like is there too. Like SRP on Facebook >> Our Facebook fans will get continuously receive special insider tips, show supplemental materials and the chance to have back channel conversations with Nate, show guests and content sponsors. Episode #025 of the Social Restaurant Podcast has been made possible through the support of our sponsors On Scene Productions, a digital storytelling and video production consultancy and NetBase Solutions, social media intelligence for multi-unit restaurant brands If you are interested in becoming a sponsor of the Social Restaurant Podcast, you can

Topics: Franchising & Growth, Marketing / Branding / Promotion, Operations Management

Nate Riggs
Nate Riggs is the president of NR Media Group, a firm specialized in content marketing and new media programs for mid-sized and large companies that have included Bob Evans Restaurants, Donatos Pizza, and many others. He also produces the Social Restaurant Podcast and This Week in Restaurant Technologies. wwwView Nate Riggs's profile on LinkedIn

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