Kelly brings an interesting and comprehensive paradigm on restaurant branding as well as insights and intelligence on his company, it’s parent company and more. He has so many compelling stories to tell about how his company's brand has proliferated the organization from new restaurant environments to developing a tagline taken from the company’s namesake and using it to focus internal employees, process improvement initiatives and even franchise growth.
It’s truly an amazing story from a big thinking industry leader. Go ahead, turn up the speakers, click play and listening to episode #025 of the Social Restaurant Podcast
Tweetable Moment: "Turning your brand around is like steering a battleship — you do it one degree at a time." - Kelly Roddy (Click to Tweet)
If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.
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