Blaze, Pizzeria Mozza take part in annual campaign to fight AIDS

Several pizza brands are among those taking part in this fifth year of the AIDS Eat (Red) Save Lives campaign, using culinary products and experiences to generate money money and awareness for the Global Fund to fight AIDS.

Blaze Pizza is among the brands participating, as well as menu items, events and chef participation from Pizzeria Mozza & Osteria Mozza Chef Nancy Silverton all the way to ice cream specials from Jeni's Splendid Ice Creams.

Blaze Fast Fire'd Pizza is bringing back the (RED) VINE Pizza at more than 260 of its locations across the U.S. In collaboration with Coca-Cola, Blaze will donate $1 for every order of a (RED) Vine pizza and Coke, up to $50,000. Likewise, each guest who posts a picture of their pizza and Coke with the hashtag #CokeRedSweepstakes and tags @BlazePizza, will also trigger a dollar donation from the brand, up to $10,000.

Numerous events are taking place with a culinary bent nationwide as part of the campaign and Jeni's Splendid Ice Creams is offering a special (RED) Collection for the month of June, delivered to consumers doorsteps and triggering a $6 donation to the fight against AIDS.


Topics: Business Strategy and Profitability, Social Responsibility


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