Boston’s new kids’ program includes menu, interactive mobile app

Aug. 4, 2014

Boston's Restaurant & Sports Bar has launched a new kids' program today, which includes a new healthier menu and an interactive mobile app. 

"The core of our business model is the ability to offer both a sports bar and family-friendly dining experience," VP of Marketing Brad Bevill said in a news release. "Our new kids program, which includes not only new menu items but also taps into the recent surge in technology-based dining experiences, allows us to refocus our efforts on the family unit to meet and exceed their unique dining needs."

The kids' program features:

  • New menu items: Including grilled chicken tenders, a fruit cup, and a create-your-own sundae
  • Mobile application
  • 3D Augmented Reality game
  • Collectable power packs: Games, activities, coloring pages, crayons and tattoos
  • New and improved bulldog mascot and characters

The launch of Boston's new kids program comes on the heels of similar rollout by the company's Canadian sister brand, Boston Pizza. The Canadian counterpart tested the program in more than 60 restaurants and reported a 100-percent satisfaction rate among guests and their children, the release said. In addition, more than half of Canadian guests stated they would be "somewhat or very likely" to return to Boston Pizza solely because of the program.

Topics: Health & Nutrition, Marketing / Branding / Promotion, Online / Mobile / Social

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