News

Boston's Pizza pushes lunch with 20-minute, full-service guarantee

March 5, 2019

Boston's Pizza Restaurant & Sports Bar launched an Express Lunch LTO that runs daily from 11 a.m. to 12:30 p.m. through May 6. The chain pledges that during those times it will provide customers with full-service lunch in 20 minutes guaranteed or it is free, according to a news release. 

The offering not only plays up the brand's full-service option but includes options like combo meals, featuring pairings of soup, salad, sandwiches and pizzas. 

"We need to make an impact at lunch by informing guests that we should be a part of the consideration set," Boston's Senior Director of Marketing Katie Borger said in the release. "We know consumers are looking for quality, value and speed. Boston's can deliver upon all three."

The brand is also offering March Madness deals March 17-24, including pizza and a pint for $10.99. During the Sweet Sixteen tournament, March 25-31, double orders of boneless wings $16, and a Final Four special, April 1-8, features a large four-topping pizza for $19.99.