Marketing

California Pizza Kitchen offers free pizza following tournament penalty kicks

Photo: CPK

June 26, 2026

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California Pizza Kitchen is launching a soccer-themed promotion this summer that gives rewards members a chance to score free pizza following penalty kicks, according to a press release.

Starting June 28, the restaurant chain will kick off its "SEE PK" campaign. Following any tournament game day in which a penalty kick or a penalty shootout takes place, CPK Rewards members will receive a free seven-inch pizza with a purchase in their account the next day.

Both existing and new Rewards members who sign up on match days are eligible for the promotional reward. The qualifying pizza options include Original BBQ Chicken, Pepperoni and Traditional Cheese. To enroll in the program, fans can sign up at cpk.com/SEEPK.

As part of the summer tournament celebration, the CPK Mobile Kitchen will host pop-up events in Los Angeles on July 2 and July 10 to celebrate the matches played in the city. On July 2, the mobile kitchen truck will be parked near the Santa Monica Pier.

At each event, the mobile kitchen will sell an exclusive, chef-designed Face-Off Pizza featuring half-and-half toppings inspired by the two countries playing that day. CPK plans to reveal the team-inspired flavors once the tournament matchups are officially determined. The food truck will also sell standard favorites, including Original BBQ Chicken, Pepperoni and Cheese pizzas.

The pop-up events will also feature an interactive on-site goal where fans can try to hit a pizza box inside the net to win a coupon for a free starter, valid at participating CPK locations.

The company is directing fans to follow @cpk on social media platforms for exact Mobile Kitchen locations on match days and for the upcoming pizza flavor reveals.

CPK serves creative California cuisine in restaurants spanning 25 U.S. states.