News

Chorizo sales triple at Pizza Patrón

August 3, 2011

Since the July launch of its chorizo, Pizza Patrón has tripled its chorizo sales, running out of the product in every distribution center. However, customers won't miss out on chances to order it, said Andrew Gamm, brand director for Pizza Patrón.

"Being our own proprietary recipe, this is not an off-the-shelf item that we could just reorder quickly. Our manufacturer really came through for us and our customers to make sure we didn't see any downtime," he said.

The chorizo that combines authentic Mexican and Latin American flavor was released after two years in development.

"We are glad that our chorizo has been such a success," said Gamm. "We have worked hard to perfect this Toluca-based flavor profile, which our foreign-born Hispanic customer knows and loves. We've definitely hit the mark -- the public is really responding to it."

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