Chuck E. Cheese's introduces new rock star-themed birthday package

Aug. 7, 2013

Chuck E. Cheese's has introduced new rock star birthday packages and entertainment show, now available at restaurants nationwide.

While the brand has always included birthday packages for its guests, the redesigned packages revolve around a rock star theme to coincide with the recently updated Chuck E. Cheese character.

The new packages are offered at "Star," "Super Star" or "Mega Super Star" levels for a two-hour celebration that includes tokens, decorations, drinks and pizza.

"We've always rolled out the red carpet for birthdays in terms of service, but now we want every child to grab the mic or play an air guitar and feel like a rock star," said Jeremy Blaido, senior director of marketing communications, CEC Entertainment Inc. "These new packages reflect Chuck E.'s new style and interests as well as introduce new birthday products to accommodate the changing needs and wants of our guests."

Some options with the new packages include a jumbo guitar or microphone balloon, pull-string piñatas and other take-home Chuck E. Cheese's collectable items. Also, every birthday guest with a reserved birthday party gets a turn in the Ticket Blaster for the chance to win tickets and vouchers worth five, 10 or 25 tickets – or the Magic Ticket worth 1,000 tickets.

Walk-in parties are available with no reservation, but seating is not guaranteed. Party attendees can also add a cake, food platters or goody bags to their purchase.

Read more about marketing, branding and promotional efforts.

Topics: Chuck E. Cheese's Pizza, Customer Service / Experience, Marketing / Branding / Promotion

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