Later this month, retail and restaurant executives will convene in Chicago for the CONNECT Mobile Innovation Summit, presented by Networld Media Group, the parent company of PizzaMarketplace.com. The two-day event aims to cut through the clutter and hype surrounding mobile technology, and help brands understand how to use the channel to increase sales and boost customer engagement and loyalty.
"I'm really excited about this event," said David Drain, SVP of events with Networld Media Group. "The speaker line up is amazing. Every speaker has a deep knowledge of mobile. We're covering a wide range of hot topics for customer-facing applications such as beacons, personalization, localization, loyalty, messaging, mobile wallet and social media. We're discussing enterprise applications such as mobile POS, analytics and how to manage your workforce. And finally we're talking about protecting consumer privacy and data."
Highlights from the agenda include:
"We're packing in a lot of education and networking in less than 48 hours," Drain said.
The CONNECT Mobile Innovation Summit takes place Aug. 18-20 at the Sofitel Chicago Water Tower.