News

Data shows an increase in beer prices at restaurants

May 16, 2013

New research from Restaurant Sciences LLC, an independent firm that tracks food and beverage product sales in North America, shows that high-volume and sub-premium beers have experienced a price jump at restaurants throughout the past seven months.

Popular American brands such as Budweiser, Coors Light, Miller Lite and Pabst Blue Ribbon, have seen a 3.5 to 6.8 percent price jump in eating and drinking establishments since October 2012.

"While all the attention has been on craft (ultra-premium) beers, the price of mainstay brands in the mid-price (premium) tier have risen more dramatically. And traditionally lower-priced beers such as Pabst Blue Ribbon have seen sizeable double-digit price increases in both restaurants and bars & nightclubs," said Chuck Ellis, president of Restaurant Sciences LLC.

He adds that the only segment of the restaurant industry holding the price line on these beers is the value-conscious family dining segment, with average per-party checks under $40.

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