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Domestic wine dominates sales in U.S. bars and restaurants

December 17, 2013

Domestic table wines dominate the wine scene in restaurants, bars and other on-premise locations, according to Technomic's 2013 BarTAB Report.

According to the report, domestic table wine volume grew 1.2 percent to reach 48.1 million 9-liter cases and account for 69.4 percent of total on-premise wine in 2012. By comparison, imported table wine volume has been essentially flat.

Six in 10 consumers order wine once a month or more often in on-premise locations such as bars, restaurants, hotels and lounges, according to BarTAB. Slightly more women than men consume wine away from home at least once a month (63 percent vs. 58 percent).

"Consumers see value in U.S.-produced wines - they appreciate their quality and are often familiar with the brands and appellations," said Donna Hood Crecca, senior director at Technomic. "The majority of new wines that have come to market in 2012 and 2013 are table wines, and half are domestic wines from both major producers and smaller wineries. Wine is now very competitive in restaurants and bars."

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