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Domino's cheese partnership moves into second phase
July 1, 2009
Wisconsin Ag Connection: Domino's Pizza and dairy producers launched the second phase of the American Legends specialty pizza campaign earlier this month with a new round of radio and television commercials emphasizing the premium ingredients and the cities for which the pizzas are named. The ads will run now through July 19.
"The potential from these new pizzas could result in more than 10 million additional pounds of cheese sold annually," said Paul Rovey, Arizona dairy producer and chair of the trade group Dairy Management Inc.
Read also, Cheese on the cheap.
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