November 5, 2014
This week, Domino's Pizza kicked off its 11th annual Thanks and Giving Campaign to raise money for the St. Jude Children's Research Hospital. The campaign runs through Jan. 4.
According to a news release, Domino's participation in the annual campaign begins with its newest commitment to raise $35 million in eight years – the second long-term commitment to St. Jude since becoming a national partner in 2004. The new gift will be used to develop the Domino's Event Center at St. Jude Children's Research Hospital, a flexible event space on the hospital campus that can be used for fundraising, patient and family activities and entertainment.
The funds raised during the 2014 St. Jude Thanks and Giving campaign will complete the three-year commitment of $10 million made for the hospital in 2012. Any additional funds raised will apply to the event center. Last year, Domino's raised more than $4 million toward the $10 million goal.
"The past involvement of our customers and team members in St. Jude Thanks and Giving have made it possible to make another commitment for St. Jude Children's Research Hospital," Domino’s CEO Patrick Doyle said in the release. "We have a real opportunity to make a significant impact on the children of St. Jude during the holiday season by connecting St. Jude with our customers and neighborhoods."
Domino's customers can donate to St. Jude by ordering the St. Jude Meal Deal – a bundle that includes a medium one-topping pizza, a one-topping Handmade Pan Pizza, a 16-piece order of Parmesan Bread Bites, a two-liter bottle of Coca-Cola and a $1 donation to St. Jude – for $19.99. Donations also can be made when ordering over the phone, in stores or online at dominos.com.
This year, Domino's will match dollar-for-dollar all customer contributions up to a total of $250,000.