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Domino's launches 'Easy Order' button in UK

Domino's has launched its "Easy Order" button in the United Kingdom.

November 25, 2015

Domino's has launched its "Easy Order" button in the United Kingdom, according to a Business Insider report. The button, which looks like a miniature pizza box, works by pairing with the Domino's app over Bluetooth. Domino's is releasing a number of the buttons to social media competition winners in the U.K. from December.

Customers must register their name, address and favorite order, and the pizza will be delivered each time they press the button, which is powered by technology company FLIC, the report stated.

A "second phase" of "The Easy Order" campaign is planned for February 2016. Domino's will then review whether to extend it to the United States.