Domino's, Papa John's kick off World Cup promos

June 13, 2014

With the FIFA World Cup in Brazil officially underway, two pizza chains are taking advantage of a globally captivated TV audience.

If the U.S. national team scores two or more goals during Monday’s opening match against Ghana, Papa John’s will offer 50-percent off all large pizzas on June 17, with its “Score Twice Half Price” promotion. Customers can redeem the offer online only at by using the promo code: STHP.

“We’ve combined the excitement of the world’s most popular sport, with the world’s best-quality pizza to hopefully help hungry U.S. soccer fans celebrate a successful opening match,” CMO Bob Kraut said in a news release.

Also for the occasion, Domino’s said it is celebrating “all that is new since the 2010 matches.”

“The last big soccer matches were four years ago and since then, Domino’s has launched a number of new products and technology,” spokesperson Chris Brandon said in a news release. “Now customers have even more product and ordering options to choose from, making the games a great time to gather around the TV, cheer on their favorite soccer team, and enjoy a delicious meal from Domino’s.”

Domino’s has ranked its top 10 innovations since the last World Cup, including:

  • Artisan Pizzas (2011)
  • Stuffed Cheesy Bread (2011)
  • iPhone, iPod Touch, Windows Phone 8 and iPad ordering apps (2011-2014)
  • Handmade Pan Pizza (2012)
  • Gluten Free Crust (2012)
  • Parmesan Bread Bites (2012)
  • Online Ordering Pizza Profiles (2013)
  • Easy Order on Ford SYNC AppLink System (2014)
  • Specialty Chicken (2014)
  • Online Group Ordering Tool (2014)

“Our store team members are ready to make hot, great-tasting pizzas and meals for millions of soccer fans around the world,” said Brandon. “Whether customers order digitally, in-person or over the phone, Domino’s is ready to deliver.”

During the World Cup event in 2010, Domino’s delivered enough pizzas to stretch across more than 40,000 soccer fields (lengthwise), the company said. It also delivered enough chicken wings (boneless and bone-in) to match the weight of more than 1,495,000 soccer balls during the games in 2010.

Topics: Domino's Pizza, Marketing / Branding / Promotion, Online Ordering, Papa John's

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