News

Domino's reaps mobile results

June 21, 2011

Domino's Pizza Enterprises in Australia has brought in more than $1 million in mobile sales, just one week after the official launch of its mobile ordering site there.

According to Ad News, the company expects digital sales to jump from 40 percent to 60 percent of the overall Australian sales within two to three years. Additionally, mobile sales will be 50 percent of digital sales in this quarter, meaning mobile will be 30 percent of the company's overall Australian sales.

The company already had an iPhone app but now has capabilities across all mobile platforms.