Food & Beverage

Domino’s takes on the Big Mac, Whopper, Crunchwrap with latest pizza

Photo: Domino's Pizza

August 31, 2026

Summarize with

Domino's is challenging America to decide whether its new Domino Detroit-style pizza deserves a place among fast food's most iconic menu items. The personal-size pizza is shaped like the Domino's logo and features a parmesan-encrusted crust, two layers of cheese, choice of sauce and up to three toppings. To drive trial, the brand is giving away up to $1 million worth of Dominos through its "Is the Domino Worthy?" promotion, the company said in a news release.

Customers who purchase an iconic item from McDonald's, Burger King, Taco Bell, Chick-fil-A or Chipotle can submit their receipt for a chance to receive a free Domino, positioning the launch directly alongside some of fast food's most recognizable menu items.

"The Domino was created for the way people eat today, where a meal doesn't always mean sharing the same pizza," Kate Trumbull, Domino's executive vice president — chief marketing officer, said in the press release. "It solves a problem traditional pizza never could: everyone gets the toppings they love, without having to compromise. We saw an opportunity to reinvent pizza from the crust up, and the result is the Domino: a Detroit-style pizza built for one person, made exactly how they want it, and one of the strongest-performing products we've ever tested. We think it has what it takes to become an iconic menu item, and we want customers to try and decide for themselves."

How to Try a Domino for Free

To enter for the chance to win a free Domino, customers must:

Purchase a McDonald's Big Mac, Burger King Whopper, Taco Bell Crunchwrap Supreme, Chick-fil-A Chicken Sandwich or Chipotle Burrito.
Upload their receipt to IsTheDominoWorthy.com.
Domino's will email an offer code for one free Domino to customers on a first-come, first-serve basis, while supplies last.