Technology

Domino's paying customers to test app, website

Photo: Domino's Pizza

August 3, 2026

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Domino's Pizza is paying customers to try its new digital ordering experience by giving them $5 off their next order, the company said in a press release.

Any customer who places a qualifying online order between Aug. 3-30 is eligible for a $5 off coupon, to be used the following week on a digital order. Domino's Rewards members will receive their coupon under "My Deals," while all other customers will receive theirs via email.

"We streamlined our website and app to make them bolder, brighter, more modern and engaging for customers, but we want to hear from them," Mark Messing, Domino's vice president of global digital marketing, said in the press release. "At the end of every online order, customers will have the chance to provide feedback on their ordering experience. While it's not required to receive the coupon, we'd still love to hear what worked for them and what we could improve because we know customer feedback is what matters most. Earning a discount on pizza for sharing your opinion may be the easiest side gig ever."

Customers are encouraged to place an order via the company's website or through the Domino's mobile app.