News

Domino's UK adds tool to boost online ordering

January 25, 2012

Domino's Pizza UK, Ireland, has launched a new Meal Deal Wizard to enable customers to get the best possible deal when ordering online.

The tool automatically searches all of Domino's offers and suggests meal deals based on the customer's order basket.

Customers who access the Meal Deal Wizard online add the items they'd like to order to their basket and then proceed to the check out.

At the check-out screen, customers click on the Meal Deal Wizard button and it will show the best available deal for their order and the savings that can be made. Customers can then chose their preferred deal at the touch of a button and confirm their order.

Online ordering has grown significantly for the Domino's UK business, and now constitutes more than one-third of all orders.

Read more about online initiatives.