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Domino's UK's mobile platform hits £1m in sales in a week

March 28, 2012

Domino's UK has announced that its new mobile platform facilitated more than £1 million (about $1.5 million U.S.) in sales in a single week during the first quarter.

According to Econsultancy, the company's total e-commerce sales made up more than 50 percent of all sales in the 13-week period ending March 25. This is a 44.5 percent increase over the same period last year.

From those numbers, mobile payments specifically made up 16.4 percent of total online sales, an increase from February, which was at 13 percent.

These results come shortly after Domino's announced it was going to focus more on its mobile platform.

In February, Domino's iPhone app was generating 4.1 percent of all online orders.

The new Windows 7 app was built by Vexed Digital and is expected to increase Domino's capabilities to Nokia users.

Domino's UK's iPad app was launched in September. The chain's main rival Pizza Hut has yet to launch any mobile platforms in the UK market.

Additionally, the company has announced that its overall UK sales were up by 9 percent to £144.2M (U.S. $191.9M) in the first quarter, attributable to new store openings and same-store sales growth.

Reuters UK reports that Domino's will expand its footprint by 72 new stores this year, including its first foray into Germany.

The mobile platform's success mirrors the chain's success in the U.S. From Nov. 28 through Dec. 4, 2011, Domino's Pizza processed more than 1 million orders in the U.S. from online and mobile devices.

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