News

Fast Casual publishes Restaurant State of the Industry 2011, Part 1: Food and Beverage

May 1, 2011

FastCasual.com has announced the publication of its "Restaurant State of the Industry 2011, Part 1: Food and Beverage" report, a 109-page research document outlining food and beverage trends for the coming year. The report is a comprehensive look into food and beverage trends for the fast casual, casual dining and quick-service restaurant industry, and highlights additional insights into limited-time menu offers launched across all three categories over an eight-month period.

“We heard from many of our readers saying they wanted to know trends and statistics across all three restaurant categories and this report clearly does just that,” said Valerie Killifer, vice president of foodservice media for NetWorld Alliance, publisher of FastCasual.com. “The report also addresses pricing strategies across all three segments. Combined with the snapshot of recent menu launches, we think this report provides valuable insights into what’s happening on today’s restaurant menus.”

The 109-page report takes a look at the popularity of practices such as local sourcing, the offering of breakfast, catering platforms and a breakdown of sales based on daypart. It includes the results of a comprehensive industry survey of nearly 300 operators, spanning the casual, fast casual and QSR markets.

The report also contains more than 30 pages of charts and graphs, mapping out trends for a diverse group of operators: Asian, Bakery/Cafe, Burger/Steak/BBQ, Coffee/Specialty Beverage, Dessert, Ethnic, Fresh Mex, Italian/Pizza, Sandwich, Soup/Salad/Chicken. It discusses which offerings and which dayparts are proving to be the most important for driving sales and profitability, and which trends operators are considering adding to their restaurants: low fat/healthy menus, carryout/curbside, local sourcing, etc.

"Restaurant State of the Industry 2011, Part 1: Food and Beverage" can be purchased by clicking here.