Forecast calls for big jump in seasonal hiring

Sept. 23, 2013

According to the sixth-annual survey commissioned by Snagajob, more holiday seasonal jobs should be available this year compared to last year.

The survey included 1,000 hourly hiring managers, and was conducted by IPSOS Public Affairs for Snagajob. Results highlights include:

  • More managers hiring: Among hourly hiring managers with responsibility to hire year-end, seasonal workers for the holiday period, 69 percent will make hires this year, up 6 percentage points from last year (63 percent in 2012).
  • More workers will be hired: Hiring managers, including those not planning to make any hires, expect to hire an average of 7.8 seasonal workers each. This is a 28 percent improvement over last year (6.1 seasonal workers).
  • Strength in hiring backed by strong sales expectations: When comparing the hiring managers who expect their fourth-quarter sales to be better than last year with those who expect sales to be worse, the survey shows a net score of +28, indicating an expected sales increase. By comparison, this year's measurement is an 8-point improvement over last year (+20 net score).

"While there have been lackluster gains in the overall job market recently, hourly employers will still have a strong need for seasonal employees," said Megan Overton, spokesperson for Snagajob. "There has been strength in hiring for retail, restaurants and other customer-service industries, and, according to our Snagajob survey, hiring managers need to staff up to holiday levels, even more so than they did last year."

Holiday hiring is also expected to be earlier this season. Among those who will be hiring, 52 percent expect to begin their hiring by the end of September — if not sooner — compared to 48 percent last year, an increase of 4 percentage points. The peak for holiday hiring should be October, when 31 percent of hiring managers will begin their hiring.

For job seekers looking for full-time work, odds are better that they will be able to find it this season. More than half of seasonal workers (53 percent) are expected to be full-time hires. Also, hiring managers who will be making hires expect that 52 percent of their seasonal hires will be able to stay on after the holidays with a permanent job.

The average hourly pay for a seasonal job is expected to be $10.80 an hour, up 10 cents from last year.

Read more about trends and statistics.

Topics: Staffing & Training, Trends / Statistics

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