Technology

Free webinar will teach restaurant operators how AI can personalize offers

June 29, 2026

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Restaurant operators have long relied on customer segmentation to tailor promotions, but advances in artificial intelligence are making true one-to-one personalization possible — without overhauling existing technology.

That's the focus of an upcoming FastCasual.com webinar, "The 1:1 Personalization Playbook: Using AI to Send Every Guest Their Own Offer," scheduled for 2 p.m. ET July 15.

Presented by Hang, the webinar will feature Matt Smolin, the company's co-founder and CEO, who will explain how restaurant brands can use AI to automatically create personalized offers for individual guests at scale. According to Hang, its platform powers millions of AI-generated offers each month for restaurant brands.

The session will explore why restaurants are uniquely positioned to capitalize on AI personalization because of the depth of customer data they already collect. Smolin will also demonstrate how operators can begin creating individualized offers using widely available AI tools such as ChatGPT and Claude, without replacing their current marketing technology.

Attendees will learn how restaurant brands are using one-to-one AI marketing to increase revenue, improve offer redemption and reduce discount costs. The webinar will also include a step-by-step framework for launching personalized campaigns and provide attendees with AI prompts they can immediately apply to their own businesses.

Among the topics to be covered:

What true one-to-one personalization looks like in 2026 and why it goes beyond traditional customer segmentation.
How restaurant brands are using AI to improve revenue, redemption rates and promotional efficiency.
4 steps operators can take to begin sending individualized offers.
AI prompts that can be adapted for restaurant marketing campaigns.
How to integrate one-to-one personalization into existing loyalty programs, customer data and marketing platforms without a major technology rebuild.

Cherryh Cansler, publisher of FastCasual.com, will moderate the discussion.

The webinar is geared toward restaurant executives, marketers and operators interested in using AI to improve guest engagement, increase marketing effectiveness and maximize the value of customer data.

Technology