Free webinar will unlock secrets behind solid mobile marketing

July 9, 2013

Although more customers than ever have smartphones, getting their attention is tough, and getting them to love your brand is a lot tougher. Restaurant operators will learn how to reach customers via mobile at 2 p.m. EDT, Thursday, during a free webinar, "Secrets For Connecting With the Mobile Customer: Apps Are Not Enough."

Megan Smith, associate marketing manager for Rita's Franchise Company, will discuss how the chain has used a mobile loyalty solution not only to attract customers but also to inspire them to market the brand.

"In a really short time, Rita's has launched a very popular mobile channel to engage its fans, is learning a lot about them, and is realizing dramatic and measurable results — repeat visits and social media engagement," said Sastry Penumarthy, VP of marketing and co-founder of Punchh, who will also present on the panel.

Smith and Penumarthy will discuss:

  • why mobile strategy is a must for reaching today's customers;
  • what it takes to reach and engage customers on mobile; and
  • how to drive and measure great ROI.

Register here.

Topics: Online / Mobile / Social, Online Ordering

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