Gluten-free market slows

The glow is fading from the gluten-free foods market, where growth is expected to slow significantly from the high double-digit levels of 10 years ago to single digit rates in coming years, according to a study from Research and Markets. 

Nine categories of gluten-free food sales were studied, according to a news release, which said such foods were expected to achieve sales of more than $2 billion in 2020, up nearly $400 million from 2015.  Gluten-Free Foods in the U.S. focuses on traditional grain-based salty snacks and crackers, bread, pasta, cereal, making mix, ,cookies, flour and frozen dough. To determine whether the product was considered in the study, researchers asked whether it could possibly contain gluten and whether it was clearly labeled and marketed as gluten-free.

Key areas of analysis include a look at leading brands and marketers, key points about what gluten is and how it can be avoided, trends and opportunities in the category, competition, foodservice markets and regulations and product development and marketing trends. 


Topics: Health & Nutrition

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