Going dancing: Domino’s launches pizza bracket

March 13, 2011

Domino’s Pizza, recently named as the Official Pizza of NCAA March Madness, has launched the Domino’s Pizza Bracket on its Facebook page, as well as a special NCAA March Madness Pizza Tracker.

The Domino's Pizza Bracket features each pizza "competitor" seeded based on popularity, and placed in the region appropriate to its toppings. As fans vote, their favorite pizzas will advance, eventually leading to the crowning of the champion pizza, coinciding with the week of the NCAA Men's Final Four. The bracket is available for viewing today, and voting begins on Thursday.

"Domino's is very excited for our first taste of NCAA March Madness as the Official Pizza of the NCAA," said Chris Brandon, Domino's Pizza spokesperson. "National Bracket Day wouldn't be complete without pizza, so we have come up with a tournament of our own to be decided by basketball and pizza fans alike. This is a very cool way to interact with our fans, and we can't wait to follow the action and see the results."

In addition, Domino's fan-favorite Pizza Tracker also will receive a March Madness makeover, including hoops-themed visuals and sound effects that can all be experienced by ordering online.

Topics: Domino's Pizza, Marketing / Branding / Promotion, Online / Mobile / Social, Online Ordering

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