Granbury, pcAmerica offering expanded online, mobile ordering options

April 3, 2014

Restaurant technology providers pcAmerica and Granbury Solutions have expanded their partnership to provide restaurants with more online and mobile ordering solutions. The deal allows restaurants utilizing pcAmerica point-of-sale software to accept web and mobile orders via Granbury's LetsGet online ordering and mobile app technology, according to a company press release.

Direct integration between pcAmerica point-of-sale software and LetsGet enables pcAmerica customers to expand their ordering capabilities to include customized online ordering sites and branded mobile apps, according to the release. Restaurants can take advantage of the new technology without major changes to daily operations as digital orders flow seamlessly into pcAmerica's Restaurant Pro Express POS software and print to kitchen printers automatically.

The partnership comes at a critical time for many small restaurant owners as chains are eating up more of the restaurant market share because of larger technology budgets. Large chains such as Domino's and Pizza Hut have credited more than 40 percent in total sales from online ordering. According to recent Wall Street Journal findings, this trend is likely to continue unless independent restaurants adopt online and mobile ordering soon.

"We are thrilled to bring our online and mobile offerings to pcAmerica clients," said Granbury Solutions CEO Tom Bronson. "LetsGet online and mobile ordering helps to level the digital playing field for small chains and independent restaurants in today's competitive market."

Restaurant owners around the nation have found success in raising ticket averages with LetsGet's unique graphical ordering and powerful suggestive selling features, Bronson said. LetsGet users have the ability to collect customer information for marketing purposes, detailed performance reports, customizable discount options and integrated card processing.

PcAmerica has also announced an online ordering referral program for pcAmerica resellers.

Topics: Online / Mobile / Social, Online Ordering, Operations Management, Systems / Technology

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