HMSHost launches new by-the-slice pizza concept

June 10, 2014

HMSHost has developed a new pizza restaurant, called PZA, as part of its brand portfolio. According to a news release, the concept was developed with on-the-go travelers in mind and is set to open at airports and motorways in which HMSHost operates.

PZA serves handmade pizzas, with the dough stretched in front of guests who can choose from cheeses such as ricotta, fontina and pecorino and toppings such as roasted vegetables, marinated portabellas and torn basil.

Signatures include the Buffalo Pizza Chicken, with roasted chicken, fontina, blue cheese and celery; and the Uptown, with fresh mozzarella, caramelized onion, Roma tomatoes and basil pesto.

PZA sells its pizza by the slice. Some PZA locations also serve breakfast, with offerings such as the A.M. Pizzetta, baked egg and bacon smothered in pecorino cheese; ham and cheese calzones; and the Little Bomber, with pepperoni, tomato sauce, mozzarella and pecorino. PZA also serves Stromboli, salads and sandwiches.

“PZA offers travelers a new perspective on some of their all-time favorites,” HMSHost VP of restaurant development Frank Sickelsmith, said in a news release. “We’re excited to implement these new recipes and have travelers experience some new flavors on their tried and true.”

In the coming months, HMSHost will be opening PZA restaurants at several locations, including Peter J. Camiel Service Plaza on the Pennsylvania Turnpike, Brady’s Leap Plaza and Portage Travel Plaza on the Ohio Turnpike, Charlotte Douglas International Airport and Ottawa Macdonald–Cartier International Airport.



Topics: Franchising & Growth, Marketing / Branding / Promotion, Restaurant Design / Layout

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