June 29, 2017

The Independence Day weekend has the U.S. preoccupied with thoughts of cookouts, fireworks and now ... the Pizza-Kini.

Thanks to QSR pizza brand, Villa Italian Kitchen, the July 4th could be overshadowed by July 5th, National Bikini Day, when the chain will offer a one-day-only special — handmade, personalized bikinis, made entirely of pizza, a news release said.

For $10,000, anyone with the money and the inclination can order a custom-tailored, entirely edible bikini accessorized with the buyer's choice of toppings, including — for that "itsy-bitsy teeny-weeny [reddish] polka-dot bikini" effect — pepperoni rounds.

New York City food stylist Jessie Bearden will craft Villa Italian Kitchen's wearable pies, which will feature hand-braided homemade dough at the top and waist with an overlay of whole milk mozzarella and sauce. The "wearer" will purchaser receive personalized a preconstruction and post-baking  fitting of the slice-able suit. 

"This summer, we wanted to celebrate items that Americans truly love," Villa Italian Communication and Digital Marketing Director Mimi Wunderlich said in the release.  "After a few brainstorming sessions, and with assistance from our talented food stylist, Jessie Bearden, the Pizza-Kini was born.  We look forward to providing this unique style to the pizza- and bikini-loving public this summer — we are confident it will be a hit."

But how will it hold up in the pool? 

 


Topics: Hot Products, Marketing / Branding / Promotion, Pizza Sauce, Pizza Toppings


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