LevelUp, Zuppler partner to bridge gap in online ordering and mobile payments

May 14, 2014

In an effort to bridge the gap between online ordering and mobile payments, Conshohocken, Pa.-based Zuppler and Boston’s LevelUp have teamed up to provide next-generation mobile apps for restaurants.

According to a news release, online ordering provider Zuppler and mobile payments provider LevelUp service more than 18,000 restaurants and 2 million customers combined. The companies said mobile payments combined with online ordering will enable customers to order and pay from anywhere, while restaurant owners can track everything in between, and will also enable restaurants to reward customers with targeted loyalty programs.

“Until now, restaurants would typically choose between an app featuring mobile payments or online ordering, but not both,” Zuppler CEO Shiva Srinivasan said in the release. “While each service worked well separately, restaurants were missing a key opportunity to capture every customer’s order, regardless of whether it was in-store or online. Thanks to our partnership with LevelUp, we’re helping businesses increase customer spend by using the data we’re able to provide.”

The companies add that the partnership will allow restaurants to garner actionable data with each customer purchase.  

“This partnership provides restaurants with a true ‘commerce everywhere’ solution,” LevelUp CEO Seth Priebatsch said in the release. “Customers can pay in-store, in-app or online and accrue/redeem rewards regardless of how they choose to pay. Combining mobile payment and in-app ordering into a single mobile experience creates a compelling value proposition to customers and sustainable advantage against competitors."

Fast casual concepts boloco and Protein Bar have already launched apps from the partnership.

“With our new passport loyalty program, our guests have the opportunity to pay and earn or redeem rewards in one step, regardless of whether they are ordering in-app, ordering online, or ordering in our restaurants.This is a big change, and we hope it’s ultimately a big improvement for our guests,” boloco marketing manager Alexandra Dunk said.

Topics: Marketing / Branding / Promotion, Mobile Payments, Online / Mobile / Social, Online Ordering

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