Little Caesars honors veterans with free Crazy Bread

Nov. 4, 2013

Little Caesars Pizza is offering all U.S. Armed Forces veteran and active military members a free order of Crazy Bread with proof of military status at participating stores nationwide this Veterans Day, Nov. 11.

"Little Caesars is thankful to all of our veterans and active members of the military who do so much to take care of us," said David Scrivano, president and CEO. "This is a small token of our appreciation for the time they've served on our behalf."

On Nov. 11, veterans can show their ID card or their DD-214 form, and active military members can show their current military-issued ID card that identifies their rank and branch to receive their free Crazy Bread.

Veterans Day also marks the seventh anniversary of the Little Caesars Veterans Program. Created in 2006, the program provides honorably discharged veterans with discounts and credits toward opening a Little Caesars franchise.

"As an organization, we believe that veterans—the men and women who have given so much to serve our country — should return home with business prospects to help them achieve their hopes and dreams," said Richard Moreno, senior vice president of Administration & Strategic Planning. "So, we created a program to honor veterans and provide them with an opportunity to become business owners."

Since the program launched, veterans have opened more than 250 Little Caesars stores.

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Topics: Customer Service / Experience, Little Caesars, Marketing / Branding / Promotion

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