Little Caesars Pizza offering Christmas DVD discounts

Nov. 9, 2004

DETROIT — This holiday season, Little Caesars Pizza will help "the most famous reindeer of all" celebrate his 40th television anniversary with a very merry DVD promotion.

According to a news release, for the second consecutive year, Little Caesars and Classic Media will team up for a promotion featuring the best-selling Christmas Classics DVDs, including "Rudolph the Red-Nosed Reindeer," "Frosty the Snowman" and "Santa Claus is Comin' to Town."

Participating Little Caesars stores are offering more than 1.5 million "Holly Jolly savings coupons" which give customers $3 off the DVD set of the most beloved holiday specials in history. Coupons can be redeemed with purchase at participating home video retailers. Additionally, a separate coupon for a "free Italian Cheese Bread" is included in specially marked Christmas Classics DVD packages and can be redeemed at participating Little Caesars locations.

Holiday-themed Rudolph, Frosty and Santa point-of-sale materials, including window signage and posters, have also been created to support the program. The promotion runs at participating locations nationwide from Nov. 8 through Dec. 24.

Topics: Little Caesars, Marketing

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