Little Caesars strengthens lunch position with new $5 combo
Little Caesars Pizza today introduced its new $5 lunch combo, available "Hot-N-Ready" every day from 11 a.m. to 2 p.m. at participating locations, plus tax.
Launching nationwide, the $5 lunch combo features four slices of Little Caesars' Detroit-style Deep! Deep! Dish pizza, paired with a 20-ounce Pepsi product.
The lunch combo can be picked up on the spot without calling, online ordering or waiting. The offering positions the company as a new lunchtime option for consumers pressed for time and on a budget, the company said.
"Our $5 lunch combo delivers real value and is more affordable than other lunch combos," said CEO David Scrivano. "Four delicious slices of our Deep! Deep! Dish pizza, paired with an ice-cold, 20-ounce Pepsi product, will more than satisfy any large appetite. This is an amazing deal within both the pizza segment and the entire quick-service restaurant industry. We expect our $5 Lunch Combo to become an attractive alternative to other fast food combos and for Little Caesars to become a destination location for lunch."
The Deep! Deep! Dish Pizza, introduced April 1, 2013, was the most successful product launch in the company's 54-year history. It is available for $8 plus tax nationwide.
"Seeing value meals and combos in the marketplace for anywhere from $6.25 on up, we feel that our offering is a tremendous value," said Edward Gleich, SVP of Global Marketing. "Our $5 price point makes lunch more affordable and provides customers with a delicious, different and satisfying alternative to what they're used to getting. A typical drive-thru experience averages just over 3 minutes. Our $5 lunch combo gets customers in and out of our restaurant in around 30 seconds, so they can get back to work and avoid the standard burger and fries."
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