News

Marco's makes its mark as Harris Poll 'Pizza Brand of the Year'

June 10, 2019

Marco's Pizza hauled in a heavy-hitter in the awards department this month when the 2019 Harris Poll EquiTrend Study found that Americans chose it as Pizza Restaurant Brand of the Year. In fact, consumers designated the more than 900-store brand as "Most Loved and Most Trusted Pizza Restaurant Brand," a news release said. 

In the last year, the survey reported that the brand equity for Marco's — a measure of familiarity, quality and purchase consideration — grew 10 percentage points and scored higher than all other pizza restaurant brands considered in the study, including Domino's, Pizza Hut, Little Caesars and Papa John's.

"With our continued commitment to our founder Pasquale Giammarco's original recipe and focus on quality, Marco's Pizza has stayed true to its Italian roots since 1978 and we are thrilled Americans confirmed its their favorite pizza restaurant brand," Marco's Pizza President and COO Tony Libardi, said in the release. "As we approach opening our thousandth location, we look forward to continuing to provide consumers with high-quality pizza every day, the Italian way."

The Harris Poll's 31st Annual EquiTrend Study revealed the strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries, based on consumer response. Brands ranking highest in equity receive the Harris Poll EquiTrend "Brand of the Year" award for their respective categorieswith Marco's Pizza taking the top spot in the pizza restaurant category.