MenuTrinfo founder wins entrepreneur award
Betsy Craig, founder and president of Fort Collins, Colo.-based MenuTrinfo, was named the 2013 Emerging Entrepreneur of Northern Colorado at the 14th annual Bravo Entrepreneur Awards program held recently.
Craig, who overcame a life-threatening autoimmune disease called scleroderma, founded MenuTrinfo three years ago after discovering that the foods she ate had a significant impact on her health.
MenuTrinfo takes its clients' recipes, runs them through proprietary software (created by Craig's developer husband) and accurately converts them to calories and nutritional facts, which are then displayed on their websites and menus. The breakdown also enables MenuTrinfo to teach chefs and restaurants how to make their recipes healthier without sacrificing flavor. Also as part of its proprietary process, MenuTrinfo identifies allergens in the recipes.
Among MenuTrinfo's clients are Walt Disney World theme parks, Rosati's Pizza, AMC Theatres, Genghis Grill and Buca di Beppo.
"Our mission is to protect people's lives and health by partnering with our clients to provide simplified nutritional information and to ensure that accurate, clear and helpful menus are made available to their customers," Craig said. "Through my battle with scleroderma, I learned how vital it is to know what you're putting into your body. I also learned that the vast majority of restaurants today are not providing accurate and/or complete information to their customers. As we like to say, we excel in nutritional facts, not fiction."
In May, MenuTrinfo will introduce AllerChef training to instruct and certify chefs on how to make gluten-free and allergen-friendly menu items in their commercial kitchens. At the same time, the company will rollout official symbols its clients can use to certify their menus as gluten-free and "nutritionals certified."
"The key is in the training — establishing proper protocol for both the front and back of the house," Craig said.
Craig was named a top CEO in the FastCasual.com "2012 Top 100 Movers and Shakers" list.
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