Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity and mission: InMoment. According to a news release, InMoment provides a cloud-based customer experience optimization platform, called the Experience Hub, for 350 brands in 128 countries.
The InMoment Experience Hub centralizes experience data -- regardless of source or format -- connects it with technology to surface critical customer stories, and then channels timely, actionable insights, the release said.
"The days of siloed information, long surveys, and simple scores are over," CEO John Sperry said. "Consumers hold all the cards. They are more engaged with brands than ever before, have bigger platforms through which they can voice their displeasure and delight, and want to share their stories. It's a race, and the companies that win will be the ones willing to invest the time, resources and shift in mindset required to create a culture that is truly customer-centric."
Features of the Experience Hub include: