Minnesota pizzeria partners with local brewer for food bank fundraiser

March 20, 2013

Green Mill For Good, the fundraising arm of St. Paul, Minn.-based Green Mill Restaurant and Bar, raised more than $35,000 for area food banks during its fundraiser last year. The goal was to raise $25,000.

"Our pizza-loving customers pushed us past $35,000," said Paul Dzubnar, CEO for the casual dining restaurant chain.

He and his executive team recently presented a check for $35,772 to the Finnegans Community Fund to benefit local food shelves.

For the campaign, Green Mill partnered with Finnegans, a local brewer, and its nonprofit Finnegans Community Fund. The 2012 Green Mill/Finnegans program includes the purchase of fresh produce from local farmers, who then contribute an equal donation of produce.

The pizza and beer partnership was an easy match, Dzubnar said, and so was the idea of bringing fresh produce to food shelves.

"Food shelves often lack fresh produce selections, even though the USDA recommends that half of each meal be made up of fruits and vegetables. We're pleased Green Mill can be part of a healthy solution for families in need, especially in the communities that we serve," he said.

Finnegans has donated more than $309,000 to communities in Minnesota, Wisconsin, North Dakota and Kansas since the brewery began in 2000 in St. Paul. The company contributes 100 percent of its profits from its Irish Amber and Blonde Ale sales toward fighting hunger.

"We're excited about what Green Mill accomplished over the past year. It is a Minnesota company that cares about finding sustainable solutions to the hunger issue," said Jacquie Berglund, Finnegans' CEO. "The hunger statistics in Minnesota alone are shocking. When I say that Finnegans turns beer into food, it's true in a way — and it matters to more people than you'd guess."

Green Mill for Good continues to donate $1 from every large Green Mill pizza order on Mondays and is also selling Finnegans Shamrocks during the entire month of March to help hunger causes.

Green Mill first opened in St. Paul in 1975 and now includes 27 locations across the Midwest.

Read more about cause marketing.

Topics: Food & Beverage, Marketing / Branding / Promotion, Operations Management, Social Responsibility

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