News

Nat'l Restaurant Association adds Facebook app to encourage responsible alcohol service

November 25, 2014

The National Restaurant Association released the ServSafe Facebook app, Serving It Up with ServSafe, as part of its campaign to promote responsible alcohol service during the holidays.

According to a news release, the campaign provides tools and tips that will help promote alcohol responsibility among restaurateurs and restaurant employees.

“The holiday season is a time to dine out with family and friends,” NRA Chief Innovation Officer Phil Kafarakis said in the release. “As restaurants spread the holiday cheer, it’s important for owners, operators and staff to promote alcohol responsibility to keep their patrons safe. Our ServSafe Facebook app is an interactive way for the restaurant community to learn tips to maintain responsible alcohol service. Through the app, we’re serving up holiday spirit for those serving holiday spirits.”

The ServSafe Facebook app features seasonally-themed games to reinforce key concepts of responsible alcohol service as illustrated by ServSafe Alcohol. In addition to the app, NRA has partnered with Anheuser-Busch to produce a “Responsible Serving Tips” video.