News
New report analyzes U.S. cheese market
May 28, 2007
DUBLIN, Ireland — Research and Marketshas announced the newest report, "Cheese in the United States 2007" to their offering.
The report provides marketers, manufacturers, distributors and retailers in the cheese industry with analysis and insights that include:
- Why cheese sales are growing at alternate channels such as convenience and drug stores
- Why only one segment is growing and the other three are declining
- Understanding the influence of population shifts in the U.S. on the cheese industry
- Influence of per capita cheese consumption trends on the market
- Relevance of innovation to market growth
- How pricing strategy influences manufacturers' market share
- How race and ethnicity of consumers influences the cheese industry
The report covers the main categories of cheese, including whole and shredded natural cheese, American and other processed cheese, cream cheese, ricotta cheese, cottage cheese, aerosol or squeezable cheese, and refrigerated and shelf-stable grated cheese. The topics covered are mostly dairy cheese, but include, where possible, other types such as goat cheese. Imitation cheese is included as part of processed cheese.
Excluded from this report are yogurt cheese, cheese sauces and cheese dips. Sales to the foodservice, restaurants and fast food establishments or to food manufacturers are also excluded.
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