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Papa John's and Pepsi partner for Super Bowl promo

November 28, 2016

Papa John's and Pepsi have partnered on a Halftime of a Lifetime promotion that kicks off Nov. 28 and gives fans a chance to get a front-row seat to the halftime show at the upcoming Super Bowl. To get in on the action, during every NFL game day from Monday through Christmas, Papa John's customers who buy two medium one-topping pizzas and a two-liter Pepsi-Cola beverage get a for a chance to win Super Bowl VIP game tickets, sideline passes to the halftime show and access to one of the day's parties, according to a company press release. 

This promotion is a first for Pepsi to extend halftime show contractual rights for use by one of its customers, Papa John's. Papa John's is also starting a Papa's Play NFL Monday Night Football promotion. If the teams in those games combine to score 51 points or more, the promotion kicks in, offering a large one-topping pizza and any two-liter Pepsi-Cola beverage for $10 at Papa John's through Dec. 27.