Papa John's latest hybrid model - Bacon Cheddarburger Pizza

May 24, 2017

Papa John's has come up with a solution for the group that can't decide whether they want burgers or pizza, in the chain's new Bacon Cheddarburger Pizza, a news release said. The concoction includes beef, bacon, dill pickles, Roma tomatoes, mozzarella and Wisconsin cheddar, topped with  burger sauce. The $10 LTO comes as a large regular or pan pizza, and joins bacon cheddarsticks in the chain's summer offerings, a news release saida. 

"We are taking our burger-pizza lineup to the next level with the Bacon Cheddarburger Pizza and adding the fan-favorite Bacon Cheddarsticks as an extra bonus," Papa John's Marketing Senior Vice President Robert Thompson, said in a news release. 

The chain launched a new national TV and social media ad campaign featuring Indiana Pacers All-Star Paul George to get the word out about the new offerings. The "hybrid" pizza and sticks will remain on the menu through June 25. 


Topics: Business Strategy and Profitability, Marketing

Companies: Papa John's


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