Papa John's signs NBA's Paul George to push new sweet chili chicken pizza

April 29, 2014

Papa John's new sweet chili chicken pizza is being introduced to the masses by Indiana Pacers All–Star Paul George. George is starring in the brand's new commercial alongside CEO John Schnatter.

"Paul has captured the hearts of NBA fans and we're happy to have him in the Papa John's family," Schnatter said in a news release. "We had a great time filming this commercial, and as you can see, he's a terrific spokesperson for the Papa John's brand."

The national ads, which started Monday and run through May 11, are running on cable entertainment channels (A&E, Bravo, CMT, Discovery, E!, FX, National Geographic and TNT), cable sports channels (ESPN, ESPN2, ESPNEWS, MLB and Fox Deportes) and syndicated shows ("Inside Edition," "Judge Judy," "Castle," and "Game Changers").

The new pizza includes pineapple, sliced onions and red peppers, breaded all-white chicken and mozzarella cheese, served on a hand-tossed crust with sweet chili sauce. It is available for $12 now through May 25.

CAA Sports, a division of Creative Artists Agency, brokered the deal with Papa John's on behalf of its client George.

Topics: Food & Beverage, Marketing / Branding / Promotion, Papa John's, Pizza Sauce, Pizza Toppings

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