News

Papa Murphy’s Bridg(es) the marketing gap

June 30, 2016

Papa Murphy's executives said this week that they will use Bridg software to track vital information like the frequency of customer visits and how much money a diner spends per visit, as well other consumer behavior and store data to enhance their marketing efforts. 

"Customers today expect personalized marketing messages and offers and we're excited to be working with Papa Murphy's to help the company develop stronger relationships with its guests," said Amit Jain, founder and CEO of Bridg.

The software tracks data stored in POS systems, loyalty programs and online ordering portals in order to monitor individual customer behavior.

"We're thrilled to be working with Bridg to extend that relationship beyond our four walls and provide an enhanced customer experience. We believe technology is a gateway to growth and we're pleased to leverage Bridg's technology to provide our customers with tailored offers at the right time to further our mission of helping solve the dinnertime dilemma for busy moms and dads," said Papa Murphy's Chief Development Officer and Technology SVP Jayson Tipp.